Role
_

UX designer
Writer / Director / editor

Date
_

2014

Mission

Create a unique, engaging story blending interactive and cinematographic experiences using the diverse film sequences from Getty Images' catalog to capture the attention of French agencies and production companies.

Problem

Design an innovative and unprecedented experience that generates interest in a conservative film production community typically resistant to large-scale brand communication events.

An Interactive Film Experience

Blind Date is an interactive film designed for cinema rooms, utilizing a specially developed app that connects the audience's smartphones to the film in real-time.

This creates a dynamic relationship between the film and the audience, as each individual's phone plays a role in the unfolding story.

The interactive experience transforms the cinema room into the mind of the film's character, with the audience actively participating in solving problems.

As the film progresses, audience members are matched with their "Blind Date," fostering connections to be made after the film during the event's cocktail hour.

Result

Blind Date has been displayed and even awarded numerous times after Getty’s official campaign :

– at “I Love Transmédia” Festival - Gaité Lyrique, Paris
– at the International Film festival “Tous Écrans” - Genève
– at TIFF festival at Toronto
– at Napoleons Innovative Communication Summits
– at Learn Do Share

Blind Date has been awarded
– « Official Honoree » by  Annual Webby Awards 2015  
– It receives the “Coup de coeur” prize of the Media Assemblee Association competition (led by Claude Lelouch)

Team
Film Writers
Director / Editor
Sound Designer
Actors
Product Manager
UX designer / UI designer
Developer front /Developer back