Mission

Establish the primary brand expression channel through a stunning showcase of portraits featuring incredible achievers. Present inspirational content to our community, highlighting the entrepreneurial spirit and most impactful endeavors within our community, celebrating their successes and fostering motivation and unity.

Problem

As a young product and brand, our online visibility and brand recognition were limited, even though we had invested in extensive TV campaigns.

Steps

Develop a brand positioning strategy that genuinely reflects the spirit of the brand, ensuring it captures attention and leaves a lasting impression.

1. Imagine an innovative and bold branding media.

2. Identify and feature the most compelling stories both within and outside our community.

3. Assemble a talented production team to create high-quality videos.

4. Design a premium website to showcase the content in an engaging and visually appealing manner.

5. Develop an editing tool based on Contentful CMS.

6. Oversee and manage the daily content production to maintain consistency and quality.

The result

Hubside Stories has become a central point for the brand online, effectively capturing the essence of the brand and showcasing the value of both the community and the products. The initiative has been a resounding success, driving engagement and strengthening the brand's identity.